• Design visual identity for Teenage Mutant Ninja Turtles Youtube channel

  • Streamline channel branding and identity between all generations of TMNT:

    • World of Teenage Mutant Ninja Turtles (evergreen)

    • 2012 Teenage Mutant Ninja Turtles

    • 1987 Teenage Mutant Ninja Turtles

    • Teenage Mutant Ninja Turtles Mutant Mayhem

    • Tales of the Teenage Mutant Ninja Turtles

    • Rise of the Teenage Mutant Ninja Turtles

  • Thumbnail branding for each TMNT generation

  • Create a Channel Brand Guide

Art Director: Annick Martin
Channel Managers: Ethan Eckstein & Samantha Barakat
Senior Audience Development: Nick Reid

Final

Exploration

Based on “The World of the Teenage Mutant Ninja Turtles” logo, management wanted to create its own logo that would be used to represent the channel. I created a distressed version of the logo that would be used to brand the Teenage Mutant Ninja Turtles Youtube Channel.

Channel Banner

Final End Card

Early End Card Exploration

early thumbnail exploration for “2012 TMNT” & “Rise of the TMNT”