Art Director: Annick Martin
Senior Graphics Designer: Gaetan Desimone
Channel Manager: Jennifer Chin & Brieana Sylvian
Mini Series Animation Studio: Cartuna
Transition “legacy” Monster High channel to the “new” line
Streamline channel branding and identity
Promote new Monster High toy line and animated series
Design Monster High Movie campaigns
Branding for YouTube mini-series
Create Channel Brand Guide
Final
Exploration
“Legacy” Thumbnail Concepts
“Relaunch” Thumbnail Concepts
Channel Banner
“Legacy” End Card Final
“Legacy” Exploration
“Relaunch” End Card Final
“Relaunch” Exploration
A murder mysteries themed, interactive youtube series circling a mysterious cloaked figure who is sabotaging the “Scare-rally”. Who is this mysterious figure? What’s their motive? Time to look for some clues!
Challenges: The goal was keep the video game inspired aesthetic while keeping each episode thumbnail looking unique.
Monster High Mysteries
A musical series highlighting song and dance. The “spark” being the center of all the chaos and our primary Monster High characters trying to capture it before Draculara’s secret is exposed. The show must go on!
Challenges: Designing the series so that it always feels music based, and not repetitive. Always featuring the elusive “spark”.
Sparks & Spells
A murder mystery style series inspired by “Stranger Things”. There is a mysterious figure calling itself the “Formal Phantom”. Is it a real phantom warning our characters? Wasn’t it just a legend? Or is it an imposter?
Challenges: Making the series feel unique from the first two series and emphasizing the school dance vibe with the mystery being the height of excitement.
Monster Ball
Thumbnail designs for stop motion style music videos
Thumbnail designs for CGI music videos
